MARCH | FEATURE
clad the outside to fully cover the original
façade, we create pop-ups for one day. That
means we have to engage more partners
than before, manage many more processes
and deliver many more service. Every year it
becomes more complex, more challenging,
and more personal.
What are the company’s future plans?
In the event sector, we now produce event
structures for sale to tent rental companies
and we rent turnkey structures to event
agencies and end clients. This broad scope
provides us with unique insights in the
event market’s developing needs, and how
we can deliver to those needs. In the end, our
mission is to create top-of-class temporary
space solutions, and the best customer
experience. We firmly believe by delivering
on that customer experience, we can help
our clients deliver better events to their
clients and visitors, and with that we can
grow our footprint in the event industry for
the next 100 years.
of one, branded on the outside to be seen
from a distance, furnished from the inside
to become an experience in itself. It needs
to provide everything a unique permanent
venue does, and be here tomorrow, and gone
after the event.
How diverse are the requests you receive in
2019 compared to previous years?
With personalisation being of such
importance in every aspect of society, event
venues cannot escape this development.
Every brand needs to be individual and
recognisable, so every venue we build
needs to be unique and brand-associated
as possible. No major brand wants to use a
venue that another has used before, so the
demands are getting higher and higher.
We now build elevators in structures, we
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