Social events
MARCH | THE ANATOMY OF…
Fig. A
Consumer expenditure on cultural, recreational and
sporting services, 1988-2018, current £m
7,671
6,174
W
36
4,449 8,364 15,099
1988 1998 2008
19,762
2017
Source: ONS
Fig. B
3,885 9,570 4,535 9,075 8,015
Number of VAT- and/or PAYE-based
enterprises in selected events subsectors, UK
Commissioned and Published by Mash Media.
Foreword by: Julian Agostini, (MD, Mash Media)
Alan D Miller, (chairman, The Night Time Industries
Association) Nick Morgan (CEO, We Are The Fair)
Written and edited by: James Woudhuysen, visiting
professor, forecasting & innovation, London South Bank
University
1,933
About The Political Economy of Informal Events, 2030
3,849
hen any kind of event happens, its
benefits can spread into every nook
and cranny, whether locally or beyond,
whether noticed or not. Or as Mash Media MD
Julian Agostini says: “When events happen,
participants come looking for other services, and
are prepared to pay for them. What’s not to like?”.
This White Paper brings together just some of
the modest and disparate British literature and
statistics on events. Such an exercise has not been
done before. The range of sources drawn upon is
varied, including economics, politics, sociology and
technology. The paper uses official government
data, and data taken from business sources, to
give a sense of the likely future growth of informal
events.
It estimates not just the considerable demand for
them, but also the challenges – particularly around
licensing – that are likely to emerge for informal
events over the decade to come.
The publishers hope that the paper deepens
what UK cities and other jurisdictions think and
do around events. If England’s 353 local authorities,
together with the unitary authorities run by
Scotland (32), Wales (22) and Northern Ireland (11),
get together with Business Improvement Districts
and other local forces to bring events into their
master plans for the future, they will be able make a
lot more out of events than they do at present.
5,795
Published by Access All Areas in
association with the Night Time Industries
Association and We Are The Fair, The
Political Economy of Informal Events, 2030
focuses on the wide-ranging benefits of
the events industry, and how it can play a
brighter role in Britain’s future