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sk any motoring enthusiast to name an iconic
automotive brand and instinctively they’ll blurt
“Ferrari.”
The brand is synonymous with exquisite mechanical
design: from the sweeping curves of the 250GTO to
the wedged sharpness of the Testarossa. They’ve been
poster cars for 70 years.
To mark the 70th birthday of the marque, a £140m
The Enzo
experience
Access heads to the Design Museum
to get up close and personal with the
some of the rarest Ferraris of all time
18 MARCH 2018
experiential exhibition has been curated at the Design
Museum in London where, under dim lighting and to
a soundtrack of commentary and light opera, a jaw-
dropping collection of Ferrari racers and road cars are
parked.
It is the first time a collection of this nature has been
on display outside the Museo Ferrari, Maranello. It’s
called Ferrari: Under the Skin.
Among the collection is the 250GTO, of which only
39 were ever built. The 250GTO is indeed a rare car
and in 2013 one example was sold for an eye-popping
$52m (£37m). Also on display is the F40, named for the
brand’s 40th anniversary in 1988 – incidentally also the
year founder Enzo Ferrari died.
Along the road-goers also sits examples of why
Ferrari exists in the first place: racing cars. The Ferrari
F1-2000 ended Ferrari’s 21-year wait for a drivers’ title
when Michael Schumacher clinched his first World
Championship with the Maranello team (his third) – he
would go on to win a further four in a row.
Italian cars are known for their drama: style and form
over practicality and function. Screaming V12s and tyre
smoke are only drowned out by the screaming tifosi
(Italian ‘fans’), but it seems oddly fitting that Under the
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