JULY/AUGUST | SECTOR FOCUS
Screening for big events
ADI’s screen rental director Nick
Robinson speaks to Access
about the company’s tech-heavy
summer
What types of products have you
introduced recently?
In preparation for the 2018 season we’ve
purchased a significant amount of high resolution
modular kit to add to our stock – this will fulfil
upcoming events like the Glasgow European
Championships. We’ve also increased the size of the
iCONIC mobile LED screen fleet, which now sits at 48
screen trucks in total – we’ve built more of our most
popular models to meet demand, so we now have ten
iCONIC 100s (each screen is 100sqm).
What technology are you looking into and why?
We’re continually developing new LED screen
concepts for the live event market, we like to stay
ahead of the curve and offer cutting-edge solutions
that wow audiences while bringing value to the client
and their commercial partners (for example in the
last two years we’ve launched the iCONIC H, iCONIC
120SW, and Epoch 15). We’re working with some
of our largest clients on new ideas for their outdoor
events for 2019.
In partnership with Supponor, ADI we are also
pioneering the use of virtual replacement technology
in global sport, specifically the digital perimeter
installed in football grounds.
It’s possible to virtually overlay different brand
messaging on the LED display in accordance with
a specific broadcast territory, whilst maintaining
a dynamic in-venue experience – opening new
revenue streams for global advertising rights and
brand partnerships.
Used across the Bundesliga and seen recently at
the FIFA World Cup warm-up between England and
Costa Rica at Elland Road, this technology offers
huge potential for use in globally televised events of
every kind.
What technologies do you see emerging into the
wider sector?
As above! Our Virtual hybrid solution is game-
changing technology and we’re looking forward to
testing it across a broader range of sports and global
events.
a more transparent connection
to on-site project process. It
operates in tandem with a
similar app developed for the
company’s crew. Both apps
link directly and confidentially
through individual passwords to
Gallowglass’ back office system.
“We’re providing the app free
of charge to our clients, said
Sigsworth, “We’re convinced
it will deliver savings through
shorter turnaround times and
the elimination of confusion
and misunderstandings, and
we’re certain it’s unique in the
crewing industry.”
Work began on the app
in 2016. It will ultimately be
registered with the App Store
but is still being developed
as a tool that can be quickly
modified in response to client
suggestions.
DOWNLOAD THIS
Bleep UK PLC installed a pop-
up EPOS and Payments solution
throughout the fast service bars
and hospitality establishments
at the 2018 Download Festival.
This was on behalf of Central
Fusion, who are the market
leaders in festival catering and
bar solutions. In total, over 100
Bleep TS-810 EPOS terminals
were installed throughout
the site, each with built-in
receipt printers, laser scanners,
customer facing video displays
and all directly integrating to an
Ingenico payment device for fast
and effective card transactions.
This was all then linked to
Fusion’s own bespoke Web Back
Office for full sales reporting
and stock control from Bleep’s
cloud-based management
software.
One of the VIP Bars the Bleep
pop-up solution was deployed in
at this past weekend’s festival
The majority of the EPOS
terminals were within the bar
areas set up across the festival
site. The bars catered to a variety
of styles, from large-scale, fast
service bars, to those in the
prestigious VIP areas and others
catering to more niche tastes,
like real ale and cocktail bars.
The install at Download
Festival also included 16 EPOS
terminals for a pop-up, on-site
Co-op retail store for all festival-
goers essentials.
This mini-supermarket was a
brand-new feature for this year,
located right in the heart of the
festival community, selling a
range of food, water, beer, wine
and toiletries.
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