Access All Areas February 2018 | Page 19

What: Geronimo Festival Where: knebworth House When: 30 June – 1 July 2018 Goldman’s number one priority is safety. “The welfare and security of our visitors is our biggest worry. Our second biggest concern is traffic management. It is imperative to us that cars are able to get on site within 25 minutes, with rolling queues rather that stationary traffic. “We have ten queue lanes for wristband exchange as we know visitors with young children and buggies are eager to get inside the event. We place special emphasis on speedy accreditation, but at the same time carrying out bag searches. We also have sniffer dogs in attendance,” he says. If the Geronimo offshoot at Knebworth goes well this summer, there are talks of a third event being launched in the north next year, with Glasgow and Edinburgh both in the running. “For us an ideal scenario would be deliver Geronimo in Manchester, London and Scotland,” says Goldman. AccEssAA.co.Uk “The welfare and security of our visitors is our biggest worry” Negotiations are also underway to bring a Geronimo Winter Wonderland concept to one of the biggest venues in the UK, details of which remain under wraps for now. “The vision is to deliver across the two events annually, so we are hosting around 100,000 people in the winter and around 60,000 in the summer. That way the Geronimo brand is synonymous with amazing children’s festivals all year round,” says Simon. We say watch this space. Geronimo Festival at Arley Hall takes place from 25-28 May 2018 AAA FEBRUARY 2018 19