Accelerate Nov 2015 | Page 3

Contents November 2015 46 To be a strategic thinker means to fully recognise, consider and choose the best available ideas and actions, over time, in order to achieve a motivating vision. — TOM ASACKER Diversity 17 This increasing use of social media by other demographic groups demonstrates that the drive for openness and transparency is not exclusive to the Millennials. — TANVEER NASEER 17 Do Businesses Need the Millennial Workforce to Implement Change? Tanveer Naseer says we can all be agents of change, if we want to. Employee Advocacy 22 Your Employees May Just Be Your Best Brand Ambassadors Yvonne Tey, Marketing Director at Hootsuite APAC, shares three strong reasons for employee brand advocacy and outlines a framework for launch. By Rowena Morais.