Employee Advocacy
Your Employees May Just Be
Your Best Brand Ambassadors
Yvonne Tey, Marketing Director at Hootsuite APAC,
shares three strong reasons for employee brand
advocacy and outlines a framework for launch.
BY ROWENA MORAIS
C
onsider this. Firstly, in Ekaterina Walter’s Forbes article, Want To Find
Brand Ambassadors? Start With Your Employees1, she referred to the
2012 Edelman Trust Barometer, a trust and credibility survey that
collects data from more than 30,000 people. It was found that regular
rank-and-file company employees have more credibility than executives.
Secondly, in their book The Most Powerful Brand on Earth, Chris Boudreaux
and Susan Emerick cite the IBM study that found that traffic generated by IBM
internal experts in social media converted seven times more frequently than
traffic generated by other IBM sources2.
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November 2015