Accelerate May 2015 - Page 85

Recruitment New Platform helps Recruiters overcome Recruitment Barriers by Tapping into Passive Talent Singapore based startup aims to solve SME and startup recruitment obstacles through an online social recruitment platform BY LAURENCE KARAL J ob Forward’s service is aimed at making it easier for recruiters to tap into unharnessed talent pools. By tapping into other social media networks, this increases the range of talent available in areas with low LinkedIn penetration as well as enables recruiters to reach passive job seekers. With 75 percent of professionals considering themselves “passive”, this presents a huge amount of potential to be gained by connecting with this talent pool. Yoshi (Yoshiaki Ieda), CEO of JOB Forward, outlines more about this service. Q: Where did the idea of Job Forward come from? Yoshi: As the Regional Marketing Manager for Procter & Gamble, I was able to gain the global perspective and experience that allowed me to see a market opportunity— most of the job portals in existence were simply job listing sites. Once I saw this problem, my inherent passion for entrepreneurship drove me to create a clear agenda for bridging this opportunity between social media and online job recruitment. The idea behind Job Forward is that it is a job distribution site that will tap into, not only the networks of active job seekers, but that of passive job seekers— those who might not know of better opportunities because they are not actively looking, but who would be interested if they saw a better position available. May 2015 85