Accelerate May 2015 - Page 46

Big Data Gathering more intelligence with big data Data visualisation helps put forward a compelling story With far more data sets now available at our fingertips, our successfully being able to leverage this data to draw relevant and timely insight will enable us to respond quicker to market changes, price our products more accurately to meet demand, address 46 concerns at the point they arise and much more. While internally you will be relying on a lot of enterprise data, this can now be assessed against data from external sources and publicly available records. Combined, these may be able to pull together a range of propositions for you to consider. However, data visualisation is critical to your success. Data has to be presented in such a way that it tells a story. It needs to link different ideas together and the impact of visual representation of such data cannot be underestimated. May 2015