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Prompt : For the Module Two discussion , you chose a publicly traded company and reviewed its financial statements . Use the company you chose for the discussion to complete this assignment . Imagine you are the controller of that company . Choose two ratios from each of the five measurement categories ( i . e ., profitability , balance sheet , growth , cash flow , performance ). Perform the calculations necessary to find your company ’ s ratio values . Compare how your company rates in regards to the ratios of an industry top competitor .
1 . How do your company ’ s performance ratios compare to that of the competitor ?
2 . Is this reason for immediate concern ?
3 . What can be done based on the performance ratios to improve performance ?
4 . Make recommendations to the CEO for any improvements
Guidelines for Submission : Your memo must be submitted as a 1- to 2-page Microsoft Word document with double spacing , 12-point Times New Roman font , and one-inch margins . Include an appendix with the ratio values for the competitor you have selected for comparison . The appendix , title page , and reference page are not included in the 1- to 2-page page count