clients , you need to familiarize yourself with the background of the companies , analyze stock trends , research current events , and analyze financial statements . Select one ( 1 ) pair of these companies and conduct your analysis .
Pepsi versus Coca Cola , or Amazon versus eBay · Write an eight to ten ( 8-10 ) page paper in which you :
1 . Analyze each company ’ s history , product / services , major customers , major suppliers , and leadership and provide a synopsis of each company .
2 . Based on the stock price for the timeline listed below , present a graph that illustrates the stock price of each company . Indicate conclusions that can be drawn based on the trend : a . The day of its initial public offering b . January 1 , 2012 c . January 1 , 2011 d . January 1 , 2010
3 . Research and summarize at least two ( 2 ) news events ( this may include mergers , acquisitions , or political issues ) that occurred from 2010 to the present day and the potential impact on the stock price of each company . Indicate how this influences your investment decision related to the company .
4 . Provide an overall financial analysis for each company that highlights the key characteristics for investment and how this may impact an investor ’ s decision .
5 . Based on your review of the financial data for each company , indicate the accuracy and reliability of the data for making investment decision . Provide support for your conclusion .