AboutTime - Page 30

cover Story Seven full-time watchmakers hand assemble every unit in the Vostok-Europe facility in Vilnius, Lithuania. components better suited to the West. A deal was struck and the significant departure from what they conducted with Poljot. This young company, made up of the same four partners from the insti- time, not only would they create watches specifically suited for tute became not just watch distributors but watch manufacturers. the western market – they would create an entirely new brand. “The watches Pojlot built worked perfectly okay in Russia,” Zubovskij’s vision was to harness the massive movement making Zubovskij said. “But for our western customers they needed operation of Vostok and surround those movements with carefully different styles and features than we could get from the Russian designed, affordable watches that would set this new brand apart. domestic pieces. We decided it was better to design and build And Vostok-Europe was born. them ourselves.” Sadly, not long after, the Poljot company folded due to the In the early days, Zubovskij knew he needed someone with real word experience in the watch business to ensure proper economic pressures in Russia. Zubovskij and his partners then business direction. He brought in Valentina Rinkevichene, who approaced the Vostok company with a similar plan, but with one had worked in the watch world since her university days, and she 30 FUNCTION | AboutTime Magazine