AboutTime - Page 130

N Tnw e wSst e e l Citizen Watch Company Ltd., parent of Bulova Corporation, has named Jeffrey Cohen to the position of President of Bulova Corporation. He will also continue in his role as President of Citizen Watch Company of America. Citizen Watch Company of America and Bulova Corporation will continue to be operated as separate companies. Cohen’s new role will leverage his expertise with 35 years of industry-leading experience across both brands; with each brand continuing to build on their powerful individual DNA and identities. Cohen was promoted to President of Citizen Watch Company in 2011 from his previous position as Executive Vice President. Prior to joining Citizen Watch Company of America in 2010, Cohen served as Worldwide President of the Movado Watch brand. Citizen Watch Company Ltd. President Toshio Tokura explained: “Jeffrey’s new position as president of both companies will provide an excellent opportunity for our company to take broader advantage of his exceptional vision, managerial skills and industry-wide relationships.” “Both the Bulova and Citizen brand teams will now share a common vision: offering the most compelling collection of brands and products that are loved, favored and respected throughout the world,” he continued. Luminox and Navy SEALs Formalize Relationship and Luminox becomes official licensee for the Navy SEALs Luminox is kicking off 2016 as the official watch licensee of the Navy SEALs. The relationship started over 20 years ago when the SEALs were searching for an analog timepiece to suit their needs and discovered Luminox with its self-powered illumination technology for optimum visibility day and night in any condition. “As a research, development, test, and evaluation officer for the Navy SEALs I was asked to find a dependable watch for night missions. After testing a variety of brands in the most arduous conditions, Luminox was the only one still functioning at the end of the evaluation.” Nick North, Navy SEAL (Retired). Since the first meeting with Nick North, and the first Navy SEAL series, Luminox has continuously updated its line of watches to meet the demanding requirements of this community of warriors. The Navy SEAL Colormark series is the evolution of that original series of timepieces. In 2013, Luminox had the opportunity to develop a new series of watches with upgraded features and again collaborated with SEALs, both active duty and retired. 52 FASHION | AboutTime Magazine This partnership resulted in the A.N.U. (Authorized for Navy Use) series featuring a black PVD-plated stainless steel case, with screw crown and case back, sapphire crystal, multi-jewel Swiss quartz movement and 10 year lithium battery. “When so much relies on the accuracy of a timepiece, we focused in on the essentials; accuracy, reliability and performance. The Luminox illumination system gave us the sustained superior performance that is expected of a Navy SEAL and what we expect of our gear.” Shaun Marriot, Lt Commander, Navy SEAL (Retired). “It is an absolute honor to have an ongoing relationship with the SEALs, and to be selected by U.S. Navy SEAL Commanders to design and supply watches for some of the most elite and respected Special Forces in the world. It is particularly exciting that two generations of SEALs arrived at the same conclusion and chose Luminox as th V