AboutTime - Page 101

fun nature of the brand—it’s nice to wear a watch that finally gets noticed,” says Bell. After reaching out to Sijmons and de Bruïne, Bell realized “KYBOE!” had tremendous potential for growth and in 2015 proposed a partnership with the co-founders. Marc insisted on helping the brand take off in North America and beyond, and brought on board Joe Roos, an experienced retail investor, as a partner and CFO. They finalized their agreement and are now poised to expand the line worldwide with an extra emphasis on the North American market. They have already confirmed more than 125 retail points of sale around the USA, including Saks Fifth Avenue, Nordstrom, Lord & Taylor and Hudson’s Bay in Canada, so “KYBOE!” watches will be as easy to find as they are to afford. Add to that the web direct shopping option and you’ll definitely be able to find the right “KYBOE!” for you hidden among the 300-plus variations. “KYBOE!” is a breath of fresh air that allows your playful side to show. Now with three case sizes (40mm, 48mm and 55mm) the current lineup incorporates neon and pastel colors as well as camouflage, mirrored dials and (gasp) even quasi-traditional looking fashion instruments in variations of black/black or “Pepsi” bezel types. Water resistant to at least 10atm, “KYBOE!” opts for a mineral crystal on top of the stainless steel case with Japanese quartz movements within. Strap options include a variety of silicone and artificial nubuck straps—all enhanced with the (!) exclamation point insert— just to remind you how bold you really are. Stainless steel bracelets are also available on several series, and all models feature an LED lighting system that brightens the dial at the push of a button. www.kyboe.com AboutTime Magazine | FASHION 23