Short Essay : Write a minimum 200 word discussion in response to each of your 3 essay questions using research from your textbook to help substantiate your understanding of products and the new product development process . Apply APA style referencing in your writing .
With regard to consumer appeal , compare and contrast the GaGa ' s brand with the Sherbetter name of the product . Why did Jim King and his wife choose the GaGa ' s brand over the use of Sherbetter as the brand of the product ?
Type the following phrase into your website browser : " Gaga Gourmet Frozen Dessert and Ice Cream ." On the results page , identify retailer websites and social media websites that feature the Gaga ' s brand and product offerings . Explore these resources and identify a single Gaga Gourmet product offering . Discuss the following topics related to your chosen Gaga Gourmet product offering :
Product Features Product Benefits Product Packaging Product Labeling Trademark Part 2 : Defend Your Answer Challenge : Step 1 : Highlight your multiple choice answer in yellow .
Step 2 : Write a 100 ( or more ) word discussion in defense of each of your answers to the multiple choice and true / false questions using research from your textbook to help substantiate your understanding