AB 219 Unit 5 Assignment Bon Vivant Organic Gourmet FOR MORE CLASSES VISIT www . ab219study . com
===================================================
AB 219 Unit 5 Assignment Bon Vivant Organic Gourmet FOR MORE CLASSES VISIT www . ab219study . com
In this Assignment , you will create an audiovisual presentation to verbally market a product to another business rather than to consumers .
According to Lamb et al . ( 2014 ), business marketing differs from marketing to consumers only in terms of the use of the products or services ─ leaving out the consumer . Business marketing entails marketing to persons and businesses who will then offer it to consumers . These products can include parts of goods or those that are used to manufacture other products , or services used by organizations to operate more efficiently or that are later resold . To demonstrate your comprehension of Business Marketing , read the following scenario and follow the directions to complete this Assignment .
Scenario :
You have just been hired as a new Business-to-Business ( B2B ) marketing associate with ZMX Global , inc ., a national distributor of food , beverage , and supplies to hospitality oriented businesses . As part of your marketing training , you have been tasked with finding new marketing opportunities ( Retailers , wholesalers , Internet , institutions , etc .) for the distribution of a new product called “ Bon Vivant Organic