AB 219 Quiz 7
1 . |
Question : |
What is the fourth stage of the product life |
cycle ? |
|
|
2 . Question : What is the first stage of the product life cycle ?
3 . Question : Indicate whether the statement presented is true or false . An example of a PSA ( public service advertisement ) is the Smokey the Bear commercial that reminds everyone to be careful not to start forest fires .
4 . Question : Indicate whether the statement presented is true or false . Developing strong loyalty by creating satisfied customer who will buy additional services from the firm and are unlikely to switch to a competitor is the idea behind relationship marketing .
5 . Question : Indicate whether the statement presented is true or false . A service mark is the exclusive right to use a brand or part of a brand . Others are prohibited from using the brand without permission .
6 . Question : What type of brands are Fruit of the Loom and Kodak examples of ?
7 . Question : An empty airplane seat produces no revenues for a day . What characteristic of service is this referring to ?
8 . Question : Indicate whether the statement presented is true or false .
9 . Question : What is the third stage of the product life cycle ?
10 . Question : What is the term for physical evidence of a service , including the physical facilities , tools , and equipment use to provide the service ? heir buying power .