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6 . Question : Indicate whether the statement presented is true or false . An undifferentiated targeting strategy is when a firm selects a market niche ( one segment of a market ) for targeting its marketing efforts .
7 . Question : Indicate whether the statement presented is true or false . Occupation is a popular demographic variable for segmenting markets because occupation influences consumer ’ s wants and determines their buying power .
8 . Question : Indicate whether the statement presented is true or false . Markets can be segmented using a single variable , such as age group , which is more precise , but it is typically more difficult and complex to use than multiple-variable segmentation .
9 . Question : Indicate whether the statement presented is true or false . Age is a popular demographic variable for segmenting markets because age influences consumer ’ s wants and determines their buying power .
10 . Question : Indicate whether the statement presented is true or false . Gender is a popular demographic variable for segmenting markets because gender influences consumer ’ s wants and determines their buying power .
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