A Thought Leadership Guide For SMBs Data: A Practical Approach for SMBs(clone) | Page 4

Introduction This ebook provides broad discussion and insights on data integration in the small- to medium-sized business space, foucusing on, the importance of data integration for growing SMBs. This ebook will address the issues that face businesses, from data errors leading to customer dissatisfaction, to how to incorporate into data integration an effective corporate strategy, and more. With the occasional help of guest authors, this ebook will illustrate how high quality data integration can help auto- mate key processes while standardizing corporate data within the back-end technology of any business. Each chap- ter within this ebook addresses specific discussions surrounding data and data integration that should be known to any business looking towards improving overall business performance, functionality, and scaliability. VL OMNI’s ebook will help to illustrate the importance of data integration, as it relates to corporate data. its in- creasing importance to ongoing sucess and its future complexities. This guide carries the full weight of VL’s 20+ years of experience with omni-channel data integration. For more information on how VL’s OMNI service can help your business integrate your data and applications, visit VLOMNI.com. www.VLOMNI.com 5