A Guide for Human Resource Professionals | Page 12

The Business Case to Hire Experience

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RECRUITING EXPERIENCE
SET YOUR COMPANY COMPASS ON THE RIGHT COURSE
Company Culture Key To Employee Recruitment

B

efore applying for a position,
determine if there is a fit on both sides of
prospective employees familiarize the hiring equation.
themselves with your organization
via news stories, employees, advertising,
COMMUNICATION
social media and personal experiences with
Age-friendly training and development
your product or service.
programs should be communicated and
available to all employees and potential
On the surface, these are the soft-sell
employees.
reasons why someone would want to work
for your organization. That impression
Some mature employees fear they will
will only take your company so far when
be the first eliminated during company
attracting potential employees.
rightsizing or corporate takeovers. Be clear
To recruit and retain good employees,
companies need to take an objective look
at company culture to see how employees
of all ages are included, treated and also
portrayed in advertising and internal and
external communications.
Whether it is formal or informal, every
organization has a corporate culture – that
company compass that guides employee
interactions with each other, clients
and customers.
This company compass also provides a
context for potential employees and helps

about your organization’s policy on potential
layoffs; they are based on job performance,
not age.
Demonstrate your commitment to an
age-inclusive workplace by promoting the
most qualified and most capable candidates
regardless of age. Employees want to see
that the best and brightest, not just the
youngest, are being hired and rewarded.
Provide leadership development
training and inclusivity training for younger
employees who will be managing staff who
are closer to their parents’ ages.