THE ULTIMATE STRATEGIC
BUSINESS COMPETITION
2015
TH
IS
YE
AR
WIT
H
HOW TO PLAY
REGISTER YOUR TEAM
BRANDSTORM.LOREAL.COM
FIRST MISSION
PRE CASE PREPARATION
CAMPUS FINALS
BRIEFING DAY
WITH L’ORÉAL EXECUTIVE
SECOND MISSION
CASE STUDY PREPARATION
NATIONAL FINALS
INTERNATIONAL FINALS
IN PARIS, FRANCE
DON’T MISS OUT ON IT!
PRIZES
FOR THE BEST 3 TEAMS, A VOUCHER
FOR A TEAM TRIP TO THE
DESTINATION OF THEIR CHOICE:
10 000€
5 000€
2 500€
FOR THE WINNING TEAM
THE CHALLENGE
THIS YEAR
Put yourself in the shoes of an
international marketing director for
Travel Retail and imagine a new retail
experience for the brand Lancôme to
attract new customers!
FIRST MISSION
Considering the global shopper
perspective, analyze the market, the
channel and the brand, and define what
are the opportunities for the Lancôme
brand in the Travel Retail channel .
SECOND MISSION
Imagine a new and unforgettable retail
experience for Lancôme’s Travel Retail
shops to attract and loyalize new
customers.
BRANDSTORM
FIGURES
70,000+
CONTESTANTS IN
22 YEARS
45
FOR THE SECOND PLACE
FOR THE THIRD TEAM
A REAL LIFE EXPERIENCE
tion
a
c
i
l
App line:
Dead of
22nd mber
Dece
COUNTRIES
OVER 13,000
PLAYERS IN 2014
360+
COMPETE
AGAINST
WORK IN A TEAM
INTERNATIONAL
GET SPOTTED
WITH A
GAIN HANDS
TEAMS IN
BY L’ORÉAL ON PROFESSIONAL CREATIVE
PARIS
EXECUTIVES
AGENCY
EXPERIENCE
CAMPUSES
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