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new regime upon his own arrival. Llambias though was now at the football club and with his feet firmly under the proverbial table. And, with the new boardroom changes heralding in a new dimension in the form of a new management team underneath that of Ashley and Llambias that saw the formation of what became known as ‘the cockney mafia.’ Llambias, a businessman in his own right following some three decades in the leisure and entertainment industry would head this new team which consisted of David Williamson (Executive Director of Operations), Dennis Wise (Executive Director of Football) and Tony Jimenez. According to Hall, and the vast majority of the Toon Army, this was the first, big mistake within the club, and it would only get worse, continuing to do so as the club enters the 2013-14 Premier League season. The Ashley-Llambias jigsaw was all but complete, just a few more pieces needed then they could get on with dismantling the club from the inside out. That completion would soon arrive in the form of Londoner, Alan Pardew, and a move that far from going down well with supporters and would become the sixth man at the helm in what was then a two year timeframe. Under the new regime Keegan lasted eight months, Chris Hughton (then Keegan’s assistant) a handful of matches as interim, the ‘legendary’ Joe Kinnear another eight months and the master, Alan Shearer closing that 2008-09 season with a few months at the helm that culminated in relegation. Hughton returned taking the position on a full time basis and led the club to promotion with the Championship title under his belt but lasted months in the top flight, the new regime ripping the heart out of the club and replacing him with Pardew in December of 2010. So, what did go wrong after all of that? Well, where do you actually begin as it really has been one dilemma after another? Llambias’ five year spell at the football club has been tarnished throughout with some rather alarming events being placed upon his timeline, be it directly or indirectly, but ultimately connected to the man ‘affectionately known as ‘Dekka’ to the masses – FROM... 40 39 41 Ashley’s right hand man, Ashley’s puppet master supreme. And, irrespective of what went wrong at the football club over those five years, you can be all but assured that those behind the scenes were at fault, either in part or in full. The past two years at the club though has been nothing but hell for those connected to the club. Granted Pardew has all but won over the fans, leading the Magpies back into Europe last season (2012-13) after finishing a respectable fifth the previous one. However, results last season show that those cracks, and the connection to those above him, burn deep. Back in late 2011 the supporters were hit with Llambias’ verbal attacks on club legends, former players/managers Alan Shearer and Kevin Keegan stating that “Shearer was my choice and I have to hold up my hands – the wrong choice,” and “Kevin Keegan can’t take the pressure, his head is all over the place.” In all, blaming Shearer for the club’s fall from the Premiership in 2009 and this was coupled with news that crushed all in Newcastle; the hierarchy were to rename the stadium, effectively bringing to an end 119 years of history that had enveloped St. James’ Park. The sole response from the club when changing the name to the Sports Direct Arena was ‘done in order to generate revenue.’ There was the unceremonious sacking of Hughton in December 2010, eventually replaced with Pardew and which Llambias said, nearly two years later that “we had a different view of wher