CHAPTER 5
AFFILIATE MARKETING PITFALLS
YOU NEED TO AVOID
To avoid becoming discouraged by common affiliate pitfalls, make yourself aware of
them and their solutions before you come across them.
1. Analysis Paralysis
The Pitfall: Rookie affiliate marketers procrastinate over the tiniest details and delay
endlessly. They are searching for the ever elusive hole-in-one, yet they don’t have the
courage to swing the golf club!
The Solution: The only way ahead is through experimentation; try new strategies and
throw yourself in the deep end. Conquer that debilitating fear that screams, “I’m not
ready yet! Let’s correct this tiny detail first!” Catch yourself when you procrastinate, and
take action instead.
2. Shiny Object Syndrome
The Pitfall: Affiliate marketers find one system or training product and start following
it. But before they get through to the end and complete the project, they get distracted
by other products with other promises and drop everything to pursue this new direction.
They end up with a whole bunch of unfinished projects, incomplete knowledge, no
money and no income!
The Solution: Finish what you start. If you start a training course, make sure you work
it all the way to the end. This is the only way you’ll really get any benefit about it. If
you’re following a system... finish it. Half-finished systems won’t make you any money!
Look at how many tools and training products you’ve bought, versus how many you’ve
completed. If necessary, cut down on the number of mailing lists you’re on, or the
number of blogs you read. There are hundreds of ways to make money on the internet,
but at this point you only need ONE. Choose one, and then give it a chance to work!
3. Unrealistic Expectations
The Pitfall: When starting out, many affiliates dream of becoming millionaires
overnight. Unfortunately, affiliate marketing is not a magic pill. It takes work,
dedication, and patience. Many give up too soon because they haven’t earned as much as
they would like straight away.
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