Targeted Market
Effectively Placed Links
Call to Action
6. Target the People Who Already Want to Buy
As mentioned in chapter 6, “Picking a Niche,” this starts right from the beginning
of planning your website and creating your content. You want to try to grab the low-
hanging fruit — the easy sells. And the easiest people to sell to are the people who are
already interested in buying, and are just looking for someone’s opinion on what they
should buy.
People who already know about a product and have probably already seen the product’s
sales page will often search for “Product X review” or “CompanyName review” before
they buy to check whether the product has a good reputation. If you can create a review
of that product that convinces them that, yes, it would be a good purchase, that’s an
easy sell.
People who don’t know about a particular product, but know that they need something
will often search for th