• Twitter: Twitter is the home of bite-sized information sharing amongst friends.
There’s a maximum of 140 characters per tweet. Create an account for your website
as a brand, and make use of #hashtags and @mentions to get your website noticed.
For more information, take a look at the Affilorama lesson, “How to Use Twitter for
Affiliates.”
• Google+: Google+ has a “+1” system for liking content, which has a correlation
with high rankings. It also allows you to use Authorship, which places your
name and photo next to content you have produced in search results. This does
wonders for your credibility and increases the click-through rate for your articles.
Authorship is the reason that you will operate on Google+ as yourself rather than a
brand.
For more information, take a look at the Affilorama lesson, “How to Use Google Plus for
Affiliates.”
Specific Strategies
In terms of traffic generation, it pays to consider the two additional methods below.
More information on both strategies, as well as a couple of others can be found in the
free Affilorama lesson, “5 ‘forgotten’ traffic methods you can use today.”
4. Kindle E-Book Traffic
You can write or outsource short reports and e-books to attract traffic from the Amazon
Kindle marketplace. You will place links to your website within the content wherever
relevant, and mention your brand in the header or footer notes.
This strategy is especially powerful when you partner up with the Amazon KDP Select
program, whereby you grant Amazon exclusive rights to distribute your e-book for three
months. With this program, Amazon allows you to give away your e-book for free for the
first five days, which can do wonders for your traffic.
5. Brand Building
Subtly associate all distributed media and helpful community input with your brand to
build it as a recognizable entity online. If you do this well, others will identify and trust
your content or input more readily.
When your website is all set up, and your articles are ready to go, your virtual property is
95 percent finished — the scaffolding has just been removed. Now it is time to optimize
your website for sales.
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