Cons: It costs money. You need to make sure you’re earning more than you’re spending.
It can take some trial and error before you find the right keyword/ad/landing page
combination that makes you a profit. If you’re new to affiliate marketing, you might not
know which area you’re going wrong in.
Note: The main type of paid advertising you will come across is pay-per-click
advertising (PPC). This is a large topic, so for more information check out the series of
free lessons on PPC at Affilorama.
3. Social Media Marketing
Pros: Your potential to reach a large audience on social media is almost limitless. If
you can get social media users to share your content, then their friends will trust the
recommendation, and hopefully even pass it on to their own friends. This sharing-
ripple-effect gets your content out there, and if that content contains a link to your
website, your chances of getting more traffic increase dramatically.
Cons: It requires a little time and effort, as you have to keep it up! Which do you pay
more attention to, friends that you hear from often, or people that haven’t made the
effort to keep in touch? Post regularly to get the most out of it.
The main social media platforms are as follows:
• Facebook: Facebook is the big boy on the social media block. It is the second most-
visited website in the world (only Google receives more visitors than Facebook).
You need to start a page for your website as a brand, and become active. You need
to upload media-rich content such as images and videos, alongside interesting
snippets.
The goal is to entice targeted traffic from Facebook through to your website.
For more information, take a look at the Affilorama lesson, “How to Use Facebook for
Affiliates.”
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