• People are more likely to buy from you when they trust you, and they’ll trust you
more if they hear from you often.
• You can generate a massive cash flow for your business by piggybacking on
product launches. You can build hype and excitement with your list, so that when
launch day comes around, everyone is ready and waiting to buy. (This is how you
make really big money as an affiliate.)
What Do You Need to Get Started?
Email marketing doesn’t take much to get started, but here are the basics:
Basically, here are the benefits:
• A signup form, and a compelling opt-in: This is an incentive for people to sign up
to your mailing list, and the means for them to do so. An opt-in usually takes the
form of a free report, but free e-books, interviews, courses and giveaways are also
popular. You are giving away something of value to potential customers in order to
collect their email.
• An autoresponder: This drip-feeds your content to those who have signed up so
that you don’t need to manually send out each email. The most popular services
for this include Aweber, MailChimp and FlutterMail. You can continue talking to
people even if they never come back to your website.
• The content for your newsletter list: This is the hardest part, and why
AffiloJetpack was created. You have similar options with creating these as with
any content creation: Either write them yourself or outsource them.
Want to learn more?
• Check out the free lessons on Affilorama to help you with email marketing.
• Affiloblueprint shows you how to do it in detail.
• AffiloJetpack gives you all the content.
Final Words on Email Marketing
The most important point to take away from this chapter is that your newsletters must
be high value to be effective: The first 10 newsletters in particular must be immaculate.
Aim for 500 words per newsletter, with the occasional in-depth 1,000-worder.
Also, remember that the aim here is to inform and instruct. Subtlety is required when
selling, so make your offers fit seamlessly into the newsletter.
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