CHAPTER 9
EMAIL MARKETING
Email Marketing is a tried and true method of continuously selling to a target market.
If you want to make the most out of your site visitors, the following information is very
important:
What is Email Marketing?
If you send an email with a commercial message that has the intention of generating
sales, you are engaging in email marketing. The ultimate goal is to build a targeted
mailing list, and produce for them a series of well-written newsletters that lead to sales.
SUNDAY
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MONDAY
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TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
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NEWSLETTER
NEWSLETTER
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NEWSLETTER
NEWSLETTER
Why Should You Do It?
To give you a taste of email marketing done right, one email newsletter that Mark Ling
sent out made him a quarter of a million dollars (that’s $250,000) in four days flat. It
doesn’t happen that way straight off the bat of course, but obviously there is very strong
potential in this method of marketing.
Basically, here are the benefits:
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You can make multiple sales from a prospect.
You can keep people coming back to your website.
You can continue talking to people even if they never come back to your website.
If your traffic sources dry up (e.g., if your search engine rankings drop), you still
have your list, so you still have a business.
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