CHAPTER 8
CREATING CONTENT
The content on your website serves two main purposes:
1. To attract people to your website
2. To convince people to purchase the products you’re promoting!
Write
Outsource
You can either write it yourself, or outsource it to someone else (which we will guide you through).
How Does Content Attract People to Your Website?
If you write an article on dog aggression, there’s a chance that people searching for
“dog aggression” in the search engines might find your site. By writing articles on
different topics, you can attract people looking for information on those topics. (The
way you make it more likely that these people find YOUR page is called “search engine
optimization,” or SEO.)
If you create particularly good, useful, entertaining or informative content, you might
also get other people sharing your content with their friends and audience. You will get
visitors from these referrals, and these links to your website can also help improve your
search engine rankings.
You are more likely to succeed in both instances if your content is good — not simply
re-hashed content that doesn’t make any sense to a human reader.
How Do You Convince People to Purchase Something?
If people are having a problem (e.g., dog aggression), and the product you’re promoting
solves that problem (it’s a dog training guide), then you have a match made in heaven.
Create an article talking about dog aggression (or any of the different kinds of dog
aggression), and then somewhere in your article you could mention this really great
guide for solving dog aggression problems.
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