Finding Profitable Products
Make sure to pay attention to the Gravity filter when searching for products in
ClickBank, as it is basically a measure of how many different affiliates are making sales
from a given product. We suggest setting Gravity to 6-25 as your range, as ideally that
will avoid products with an overwhelming level of competition, while ensuring that the
products have proven potential to make money.
Another important thing to consider is how much you make on average for each sale.
There are three figures that are interesting here:
• Initial $ Per Sale: This is how much you earn per sale before any “back-end”
purchases are included. It’ll be your cut of the purchase price that you see on the
sales page for the product.
• Average % Per Sale: This is the commission percentage that you earn. The $ per
sale is the cost of the product x the commission (with Clickbank’s cut taken out
too).
• Average $ Per Sale: This is the important figure. Often products will make offers
to their customers after they have bought the first product. They might upsell
them to a “professional” version of software, or offer great deals on their other
products to purchase as a bundle. Products might also sell on a subscription, which
earns you monthly commissions rather than a one-off commission. All these
come together to give you the average $ per sale. This is the average amount you
could expect to earn from every customer. It’s often a LOT more than the initial
commission you earn, so it’s a more important figure to consider.
When you’re looking for products to promote, look for products with an average $ per
sale of at least $15, but ideally more. We’d also recommend looking for products with an
average % per sale of at least 50 percent.
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