66 Magazine Issue 3 Spring 2018 - Page 76

It isn’t just appliances that the Kitchen Things Luxury Collection showroom specialises in either. Jones Family Business has partnered with leading bathroom brands as well, providing the very latest in premium fittings, along with accessories and designer tableware. Your entire bathroom or kitchen – right down to the silverware on the table – can be specified in-store. Bosch, Smeg, Gaggenau, Miele, Neff and Asko are among the quality brands on show; brands with which Mark and his team have enjoyed long-established relationships. Having them here under one roof in an innovative space along with latest editions from Sub-Zero, Wolf, and Liebherr is an all-new experience for customers, however. “In speaking with many high-end brands, I’ve learnt that while the products speak for themselves, they have always struggled getting customers to visit dedicated showrooms,” Mark continues. “I believe that’s because the customer doesn’t have the ability to view all the options; they’re just seeing one brand. “A customer might come into the Kitchen Things Luxury Collection showroom wanting a Sub-Zero refrigerator