56º North February 2018 | Page 60

Steve Menneto, President of Motorcycles, said: “Storytelling has been a big part of Indian since its founding in 1901. What Hendee and Hedstrom did in moving out of pedal bikes into motorised bikes is an incredible story. Today we continue to tell that story and ones about famous riders who have owned an Indian Motorcycle over the past 116 years. I truly believe our heritage and the tales of what motorcyclists achieved in the past is helping Indian gain momentum and a new following of riders who want to live and create stories for themselves.”