BMW Motorrad Concept R18
The tradition and future of BMW melded into one perfectly shaped Custom Bike.
Against the backdrop of a bustling mix of the traditional and the modern on show at the Concorso d’Eleganza Villa d’Este, BMW Motorrad presents an engaging alternative for a time that is being increasingly characterised by rapid technological change. You could see it as a return to the brand’s core, but given a modern twist: the BMW Motorrad Concept R18 transports the essence of the big BMW Motorrad classics into the modern age, or in other words, it is taking a historical motorcycle design and giving it a modern, custom attitude. Dr. Markus Schramm, head of BMW Motorrad, describes the design as follows: “With this dream bike, BMW Motorrad presents its own version of an emotional and authentic offer for the large cruiser segment.”