5 Instagram Marketing Secrets Successful Brands Don’t Want You To Kno 5_Instagram_Marketing_Secrets | Page 8

5INSTAGRAM MARKETING SECRETS In this webinar, Hootsuite focuses on providing value rather than selling their service. A focus on social media trends in the webinar leads to a opt-in e-book resource. By funneling value, Hootsuite entices readers to become a subscriber. 7