5 Instagram Marketing Secrets Successful Brands Don’t Want You To Kno 5_Instagram_Marketing_Secrets | Page 22

5INSTAGRAM MARKETING SECRETS
Remember, your goal here is to win public goodwill and sway opinions.
Don’t try to measure engagement or ROI or you’ll seem disingenuous.
Even if your brand isn’t officially associated with a charity, you can contribute in other ways
such as sending employees on community service trips or holding fundraisers.
Just remember to update your followers with images.
Toyota USA partnered with Boys and Girls Club of America in which the latter would
receive $50 every time a follower posted a selfie using the #selflessie
hashtag.
21