5 Instagram Marketing Secrets Successful Brands Don’t Want You To Kno 5_Instagram_Marketing_Secrets | Page 20

5INSTAGRAM MARKETING SECRETS
Partner Up With Supporters Who
Champion Your Brand
Influencers are authoritative-individuals with a significant following.
Partnering with such individuals to promote your business lets you cast a wide net and
introduce your brand to audiences that otherwise may have been inaccessible.
A “shout-out” for your brand from an influencer significantly impacts conversions.
Why?
It’s a result of consumers rarely turning to brands as sources of honest information or reviews.
When push comes to shove, buyers simply trust influencers more than a brand “tooting it’s
own horn.”
To more quickly find influencers in your niche, use analytics tools such as Ninjaoutreach
or TrendSpottr.
Narrow down a list of targets and send out a free version (or trial) of your product.
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