Provide sneak peeks
5INSTAGRAM MARKETING SECRETS
Emily Ley hosts frequent flash sales exclusively for Instagram followers , offering discounts on certain items .
This makes their followers feel as if they have an opportunity that other ’ s don ' t .
Provide sneak peeks
Sneak peeks present another opportunity to make your followers feel exclusive .
Simply show your audience a product before it hits the market . Doing so builds curiosity , hype , and demand around your product .
When the product is eventually released , people will rush to purchase , creating additional hype . Alternatively , you can provide a behind-the-scenes look at everyday life in your company .
This humanizes your brand and allows followers to build an emotional connection . It also builds loyalty as followers feel they are a part of a real and credible community .
Formstack wants its followers to realize they aren ’ t just some obscure form-building tool . Rather , they are real people with similar interests as you .
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