5 Instagram Marketing Secrets Successful Brands Don’t Want You To Kno 5_Instagram_Marketing_Secrets | Page 18

5INSTAGRAM MARKETING SECRETS
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People have an inherent desire to feel a sense of belonging, whether it be love, friendship, or
acceptance into a group as outlined in Maslow’s hierarchy of needs.
This desire inspires followers to take action.
Foster this feeling of belonging by making your audience feel special. This will motivate them to
engage with you on Instagram.
Here are a few ways to seduce followers:
Offer special discounts
When you reward followers with Instagram-exclusive discounts, a few things happen:
First, you increase exposure of your brand as followers use word-of-mouth to spread your
brand name to family and friends, which entices them to become your followers.
More importantly, you build a relationship which ensures followers keep coming back.
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