5 Instagram Marketing Secrets Successful Brands Don’t Want You To Kno 5_Instagram_Marketing_Secrets | Page 13

5INSTAGRAM MARKETING SECRETS Why these contests work: Generally, people are willing to tag their family and friends, particularly if it’s a product they like and one they think their family and friends may enjoy. Since these are people that like you, they will pay attention to the request. This increases your brand’s reach and exposure. The downside Most people will only tag 1-2 people, which caps your reach beyond a certain limit. 12