5 Instagram Marketing Secrets Successful Brands Don’t Want You To Kno 5_Instagram_Marketing_Secrets | Page 12

5INSTAGRAM MARKETING SECRETS Entering these contests can be a lengthy-process which may scare off some contestants, especially if they believe winners are selected at random. To attract such contestants to enter, have the public choose a winner. This also leads to contestants promoting the contest for you in order to garner votes. Mention A Friend Just as the name implies, this contest format requires users to tag a friend in order to enter. The idea behind such contests is to get the tagged individual to become a follower. Drinkwel runs a recurring ‘mention a friend’ contest in which followers must tag at least one friend in order to enter and win a prize. 11