4guys Sept 2016 issue #1 - Page 22

FOCUS ON MEN SKIN AND BEARD CARE A s we always point out paying attention to your grooming routine is extremely important. But it’s often something that can be quite daunting, especially if you’ve never touched a moisturiser before. One of the most important elements to grooming is skincare alongside your evening routine, so we decided to combine them into a feature giving you advice on where to start and what products to use. Why Is Skincare Important? Think about it, applying time and effort to improve your style can easily be let down by you avoiding a grooming routine. Skincare is one of the most important areas, but it’s also one of the hardest to master. Removing blemishes, dark circles and tired looking eyes, rough skin and most importantly improving how you age are key benefits to introducing a skincare routine. But where do you start? The evening is the best place to start for a man because we often have more time on our hands. It’s important to implement this new routine we’re about to share into your existing one. To keep it simple, just apply the following routine after you clean your teeth in the evening. Grooming and seeing improvements is all about consistency, so it’s important to develop a habit around it. Cleaning your teeth should be a daily habit you’ve already established so cleaning your teeth becomes a trigger, simply reminding you to do the following… 1. Cleanse: Multi-Action Face Wash: To simplify this is just cleansing/washing your face. It’s scary how many guys avoid this, sticking to old school techniques of a bar of soap or simply just sticking with water. Your face is an area which gets a lot of outside attention so paying close attention to how it looks is important. Cleansing the skin will help dissolve excess oil, and if you go for a good face wash with gentle exfoliating beads you can unclog pores and avoid ingrowing hairs. The skin has an opportunity to be replenished while you sleep with blood supply to the face increasing and a number of other essential metabolic processes taking place too. So the evening is an ideal time to cleanse. Also, Investing in a good face wash and scrub well. Simply rinse your face with warm water, scrub with the face wash and rinse off. When drying drop your masculinity for a moment and be gentle, your skin is pretty delicate so dry lightly. Cleansing before a clean shave will also help, as it will lift and soften beard hairs prepping for a closer, smoother shave. 22 4GUYS.CA