4 GUYS Oct 2016 issue October 2016 issue #2 for 4 Guys Magazine | Page 12

BALMAIN SPRING MENSWEAR 2017

FASHION

A

s technology progresses in incrementally mind-bending bounds,
old-fashioned ‘journalism’—or
‘content-creation’ as newfangleds foully
term in—increasingly demands mastery
(or at least competence) of more
platforms than Elton John could ever
imagine in his wildest dreams. This week
in Paris, for instance, Vogue Runway
started experimenting with broadcasting
live from shows on Facebook. This critic
was the guinea pig with the microphone,
and this evening Olivier Rousteing kindly
agreed to get involved. So before I left the
venue, I had not only gleaned much more
information from Rousteing than a
typical post-show chateroo, but had
simulcast it to an audience that, according to the comments pinging and ponging
across the screen, were powerfully
interested in Kim and Kanye but less so in
the novelly organic crochet work we saw
later in the collection, plus a hitherto unsuspected Rousteing-ian yen for
Versace-challenging power color.
Since then I’ve seen another show. Inhaled
some supper. Had a coffee. Checked Instagram. Felt sadness about the news of Bill
Cunningham’s passing. And now sit here
in front the screen wondering, what can
be delivered with words that is more affectingly visceral and insightful than images? I suppose the answer lies in reporting and hunch. Proximity and focused
attention should deliver insight.
PARIS, JUNE 25, 2016
by LUKE LEITCH

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