365ink #289 April 20–May 3, 2017 - Page 37

Columnists  CONSTRUCTIVE CRITICISM = OXYMORON BY MATT BOOTH Constructive criticism is an oxymoron. Criticism is inher- ently destructive and negative and often dressed up as constructive. Information delivered critically rarely helps anyone and rarely improves performance because our brains are wired to resist criticism. Feedback on the other hand is a valuable component of self-improvement. I don’t think I’ve ever received one bit of constructive criticism. I have received, criticism, advice, and useful coun- sel, but never constructive criticism. That is not to say I have never been criticized. In fact, I have received a lot of criticism throughout my life. Some I deserved and some undeserved. The problem is when people attach the “Constructive” moniker to it that I begin to wonder about the overall intent. I’ve learned that if you want to improve, you need to measure and track your progress. A common denomina- tor for successful people is their interest in feedback. Unfortunately, the average person goes out of their way to avoid feedback. We live in our own little com- fort zones that shield us from the reality that we can actually do better than we are currently doing. Besides, don’t we already know the best way to do everything? Avoiding feedback protects us from bruising. This is exactly why we all don’t succeed in a bigger way. If you want to improve, you set goals to improve. Your goals become the roadmap that leads you to your desired results. Feedback is the road signs on your journey. Feedback lets you know how far you’ve gone and how much further you need to go. Feedback also tells you if you are headed in the right direction and if you need to change course. By seeking out and accepting feedback, you are steer- ing the wheel and you control your own destiny. If you want to reach your potential, then you’ll need to learn a lot of tough lessons. Those lessons can be learned in the form of feedback. The feedback that you receive is worth the pain it causes in order to gain a new advantage. It’s worth having people tell you where you aren’t doing a great job. It is hard to swal- low and rarely what you want to hear, but it helps you get where you want to go. Be grateful for feedback so that you can use the lesson to move to a higher level of success. In your life and your work, you’ll need to change and correct your behavior until you eventu- ally become able to perform at the highest level. Most of us do not want to hear feedback from others about our personal or professional lives. It is an unfortunate part of human nature that we prefer to avoid all feedback in order to insulate ourselves from criticism. The plain fact is that feedback (even though we fear it) is an extremely valuable compo- nent of self improvement and an indispensable tool that can give you a competitive advantage. n “As a leader, if you’re not addressing the negative attitudes, you are failing your followers. ” —Matt Booth MATT BOOTH ENGAGING KEYNOTE SPEAKER, MATT BOOTH, IS THE ATTITUDE EXPERT. HE IS AN AWARD-WINNING SPEAKER AND AUTHOR. PART OF MATT’S LIFE’S MISSION IS TO HELP PEOPLE LIVE POSITIVE. THROUGH HIS KEYNOTE SPEECHES AND PROGRAMS, HE ENTERTAINS AND EDUCATES AUDIENCES WITH HIS UNIQUE ABILITIES AND TALENTS. TO FIND OUT HOW MATT CAN HELP YOUR GROUP IMPROVE THEIR ATTITUDES, CALL 563-590-9693 OR EMAIL MATT@MATTBOOTH.COM. MILK BY THE GLASS BY HY-VEE NUTRITIONISTS MEGAN HORSTMAN (ASBURY) AND AMY CORDINGLEY (LOCUST) Walk down a grocery aisle today and you will find a lot of competition for cow’s milk. Whether customers have a specific food allergy or just prefer the taste of one over another, customers are exploring their options. Let’s take a closer look at some of the competition. Soy: You’ll get a protein boost, plus good per- centages of calcium and vitamin D. Be sure to check labels because not all brands are generous in the amount of nutrients they add to their milks. Almond: Good source of fortified calcium and vitamin D. However, much of the protein is lost in the process of making almond milk. Cashew: Contains vitamin E, which helps your immune system. Cashew milk can be low in protein, so be sure to read the label! Coconut: Contains a large proportion of lauric acid, a saturated fat that may help raise your good (HDL) choles- terol, but may also increase your bad (LDL) cholesterol. Rice: Tasty alternative for vegans and vegetar- ians who are allergic to soy. Rice milk doesn’t con- tain as much calcium or protein as cow’s milk. Pea: Has 8 grams plant-based protein. 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