2020 Dream Practice Virtual Accounting Conference May 2014 | Page 2

Virtual Accounting Conference began with a bold question: How can accounting professionals collaborate, innovate, and prosper in their accounting businesses? The answer seemed simple enough – find likeminded accountants across Canada and connect them. However, the traditional conference model seemed too simplistic. What about a virtual event that would allow participants and thought leaders to interact without the need for all parties to travel? Throughout this catalog and on our website, we will refer to “accounting businesses” for a specific reason – we want to stress to our readers that accounting firms need to be treated like a business if they are to provide maximum value to their stakeholders. We welcome suggestions for speakers, sponsors, and topics for discussion as the Virtual Accounting Conference date approaches. We will focus on technology and solutions that improve the efficiency, effectiveness, and profitability of a modern accounting business. The Virtual Accounting Conference builds on the conversations and work from the Accounting Practitioners Symposium. Participants for both events will be encouraged to share ideas through our forum. The Virtual Accounting Conference will differ from the Accounting Practitioners Symposium because we will include a variety of speakers and we will combine web-technology with in-person interaction. Key Performance Indicators Succession Planning Participants will be encouraged to network with local colleagues and in online forums in order to build connections with like-minded individuals. We believe that collaboration and innovation will lead to increased prosperity in your accounting business. After all, who wouldn’t want to work less, earn more money, and enjoy the work that they do? The harsh reality is that our industry is in a state of transition. We are seeing an aging population and fewer accountants entering professional training programs. This means that there will be a surplus of firms for sale in the near term, with a reduced number of potential buyers. Your firm will have to truly stand out if you plan to sell it in the near term. Join us and learn how to maximize the value of your firm, both in terms of immediate profitability and long term sales value. After all, who wouldn’t want to work less, earn more money, and enjoy the work that they do? Jeff Borschowa of Business Evolution Consulting Inc. will be one of our keynote speakers. Please feel free to check out his website and blog at www.dreampractice.ca Our speakers are industry leaders and they will share their thoughts in the following areas: Practice Management Sales and Marketing Social Media Technology Innovative Products New Service Offerings 2020 Dream Practice Virtual Accounting Conference 2014