For specific information related to this qualification including admission requirements, qualification
structure, articulation, postgraduate options and career options, please download the fact sheet, academic
calendar and postgraduate options via the links below:
For specific information related to this qualification including admission requirements, qualification
structure, articulation and career options, please download the fact sheet and academic calendar
options via the links below:
Access the Full-Time qualification fact sheet here.
Access the Full-Time qualification academic calendar here.
Access the Full-Time qualification fact sheet here.
Access the Full-Time qualification academic calendar here.
B. Postgraduate Qualifications
Exit level outcomes of the qualification
1. Critically analyse communication theories and approaches.
2. Evaluate leadership and strategic communication practices in organisations within
national and international contexts.
3. Apply contemporary communication techniques to inform the achievement of strategic
organisational objectives.
4. Conduct primary research using an appropriate research design.
5. Demonstrate the ability to think critically and propose innovative solutions to
communication problems in varied contexts.
•
•
Demonstrate the ability to develop appropriate processes of information gathering for a
given context.
Demonstrate an ability to apply a range of methods to resolve problems or introduce change
within a communication context.
Demonstrate an ability to take decisions and act ethically and professionally, and to justify these
decisions and actions drawing on appropriate ethical values and approaches.
Through the development of crucial communication related skills and competencies, highly
attractive to prospective employers, graduates will be equipped to take up communication related
positions in a variety of businesses and communication related sectors where they will be able to
add value to the organisation in which they are employed.
PHASING OUT/DISCONTINUATION OF A QUALIFICATION
Phase out/Discontinuation is the process used to discontinue an offering, which includes special
assessment concessions to assist learners in completing their offering.
The IIE may elect to discontinue offering a qualification, or curriculum, or mode of offering to new
students on a campus, at a brand, or in its entirety. The offering is then phased out over a period
and these are referred to as “phase out” arrangements.
The following qualification is in Phase Out at The IIE’s Varsity College for 2019 and letters have
been issued to registered students:
Qualification in Phase out in the School of Psychology & Communication
1.
Year one of IIE Diploma in Public Relations (DPRE311)
The qualification design and selection of modules and outcomes aim to guide and support the
development of an honours graduate with the insight and competency to conduct rigorous
academic research; critique theory using appropriate criteria; analyse the reciprocal relationship
between strategic communication practices and organisational leadership; survey market
conditions to forecast emerging opportunities for communication innovation; develop innovative
and implementable communication strategies and apply a broad spectrum of communication
skills to communication related activities in organisations. This honours qualification further aims
to develop informed citizens that will engage critically, ethically and imaginatively with the world
around them.
To this end, students will broaden and deepen their understanding of fundamental communication
theories and research methodology and will be required to interrogate and evaluate multiple
sources of knowledge in key areas of business related communication. Graduates will thus
cultivate the skills required for further specialised study in support of the principles of life long
learning.
Access the Part-Time qualification academic calendar here.
Purpose of the qualification
The purpose of this qualification is to build on students’ existing knowledge of key areas in the
field of Communication in order to develop accountable and skilled communication professionals
and leaders able to contribute meaningfully both to academic practice and to the communication
planning, implementation and management activities of organisations. It emphasises the strategic
role of communication in realising organisational strategic initiatives.
IIE Bachelor of Arts Honours in Communication (HBA) – Full-time and Part-time
Access the Part-Time qualification fact sheet here.
1.
•
PREV. PAGE
48
School of Psychology
& communication
School of
EDUCATION
School of
FINANCE & ACCOUNTING
School of INFORMATION &
COMMUNICATIONS TECHNOLOGY
School of
LAW
School of
MANAGEMENT
49
NEXT PAGE