PARTNER HIGHLIGHTS
• Representatives from the Hawaii Partnership to Prevent Underage Drinking with TIFFE Together We CAN (HPPUD), Saving
Others for Archie (SOFA), Mary’s Center, ACT Missouri, and Students Against Destructive Decisions (SADD) shared their
expertise and prevention resources as speakers in NPW 2019 webinars. Federal partner National Institute on Drug Abuse
participated as a co-moderator with SAMHSA on the “Tips for Teens: Youth Champions and Resources Engaging Teens in
Substance Use Prevention” webinar held during NPW in May.
PARTNER
ENGAGEMENT
METRICS
• The George Washington University Milken Institute School of Public Health invited SAMHSA’s NPW Coordinator David
Wilson to discuss NPW, the prevention field, and emerging prevention issues at a student event during their National
Public Health Week activities in April.
• Mary’s Center and ACT Missouri welcomed SAMHSA film crews to their communities to film footage of prevention in
action, which we featured in the NPW 2019 promotional video “This is Prevention. This is Changing Lives.” The video
was distributed to television affiliates and public service announcement distributors around the country.
• New partner NCAA used NPW partner toolkit materials to promote NPW and support their initiatives to reduce substance
abuse and promote healthy choices, fair competition, and a positive environment for college athletes.
New partner engagement strategies also were introduced this year to increase support for NPW partner activities and promotion
efforts. SAMHSA held one-on-one calls with partners to learn more about their needs around NPW and identify innovative
opportunities for cross-collaboration. SAMHSA aimed to make NPW planning more efficient—and fun—for partners by creating a
new virtual partner toolkit that offered a range of planning and promotion tip sheets and suggestions for engagement with NPW.
The team updated the partner toolkit each month with new tools and resources to help partners hit the ground running to take part
in NPW and offer new content to support promotion on the road to NPW in May.
Partners across the country held events to amplify NPW’s message of prevention. The Carroll County (MD) Health Department
held a Community Sober Block Party and Walk in Westminster, Maryland, which more than 200 community members attended. In
Burrillville, Rhode Island, students worked to have facts about substance misuse shared during the morning announcements. In
Lincoln County, North Carolina, a local SADD chapter taught students how to advocate effectively for drug-free teens. In Northwest
Ohio, SADD chapters at several schools hosted plays about underage drinking and held receptions at the end of NPW. From theater
to community walks to sign-waving activities, NPW partners engaged their communities in unique ways and tailored prevention
outreach to their individual communities.
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2019 OUTCOMES REPORT
Number of NPW Partners
41
USAGOV Number of NPW
Workgroup Members This year, USAGov promoted the #PreventionChampion Challenge
and the “This is Prevention.” video in English and Spanish through
social media support on Facebook and Twitter, as well as via email
marketing. With a potential reach of 295,000 people, USAGov’s NPW
2019 campaign more than doubled the reach of last year’s campaign. Number of Partners
Highlighted in Prevention
Works Emails 11
Number of Partners That
Participated as Speakers
in NPW Webinars 6
Number of Partners That
Hosted NPW Community
Activities and Events 5
They also published two feature articles on the USAGov and USAGov
en Español homepages and shared them via syndication through PR
Newswire, which resulted in pick-up by 257 publications across both
languages and an additional 3,893 unique page visits combined!
Together, these efforts potentially reached nearly 55 million
individuals.
As a result of this collaboration, thousands of people nationwide
learned how they could inspire action and change lives.
Number of Partners That
Promoted NPW Through
Their Social Media
Channels
2019 OUTCOMES REPORT
9
23
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