Expanding the
Prevention Toolbox
PARTNER TOOLKIT
As part of NPW, CSAP aims to help those in the prevention field, or
anyone working in prevention, access tools and resources they need
to accomplish their goals. To that end, the team considers what new
products and materials would be helpful to add to our toolbox as we
begin planning for NPW each year.
This year, we aimed to provide more materials that could benefit
prevention efforts by our incredible team of partners. NPW couldn’t be
a success without the dedication and enthusiasm of the organizations
and agencies that make prevention happen, and we wanted to ensure
they have everything they need to conceptualize, plan, and implement
their NPW activities—and whatever other prevention efforts they
pursue throughout the year. We created the NPW Partner Toolkit for
this very purpose.
The toolkit—which we shared with partners via DropBox so they could
see it as content exclusively for them—comprised three parts:
1. Background information, which covered everything someone
might want to know about NPW, the Prevention Challenge, and
more;
2. Tools, which included customized copy for different
communications methods, information about how to use video
and social media to market activities, and help getting in touch
with other NPW partners to learn from them; and
3. Graphics such as web badges, social media images,
advertisements, other visuals, and a tip sheet to understand how
to use all of these graphics.
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2019 OUTCOMES REPORT
By using DropBox to share this with partners, we could continue
to add new tools and materials as we developed them, so partners
could always be on the lookout for new resources for their own
toolbox.
Of course, to get people excited about NPW, we had to let them know
the details! SAMHSA developed content and designed an array of
products that serve different purposes, from save-the-date flyers
or graphics to share months before NPW to at-a-glance materials
that outline the specific health themes for each day during NPW
to social media images such as Facebook frames that people can
use before and during NPW to let their followers know that they are
#PreventionChampions.
From June 2018 to May 2019, there were 11,220 views of the NPW
toolkit page at www.samhsa.gov/prevention-week.
PLANNING GUIDE
AND RESOURCE CALENDAR
The National Prevention Week Planning Guide and Resource Calendar
was an award-winning resource in 2018, but the team didn’t rest
on our laurels when we started developing the 2019 edition. In
addition to the features that users have come to expect from these
resources—such as information about observances and NPW
partners, as well as quarterly planning tips—we asked users what
could make the calendar even more helpful for them.
We used their feedback to make this year’s version smaller, so it is
easier for people to carry around every day and takes up less space
on their desk. We supplemented the popular quarterly checklists
with tips and resource information throughout the year so users have
even more ideas for their prevention efforts.
8,470
CALENDARS REQUESTED
& DISTRIBUTED
This year’s calendar also featured
Augmented Reality (AR), which brought the
calendar to life for users and helped them
access additional information and resources.
By holding their phone over specific spots
in the calendar, users could watch a video,
open a link to a SAMHSA resource, or enjoy
unique animation on the page. Metrics show
that there were 432 “Blipps,” or times this
content was accessed, between December
2018 and June 2019. Blipp activity reached
its peak in December, with 119 Blipps on one
day soon after the calendar was released,
showing that users were excited to try out
this new feature.
The NPW 2019 Planning Guide and
Resource Calendar received the Award of
Excellence from the National Association
of Government Communicators’ (NAGC)
2019 Blue Pencil & Gold Screen Awards.
For the 2019 awards, there were 249
submissions.
2019 OUTCOMES REPORT
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