PREVENTION CHALLENGE
ENGAGEMENT METRICS
USERS
Honoring Prevention
Champions
Each of us can be a Prevention Champion—an individual, activity,
program, or organization that inspires others to take prevention
actions every day that change lives and create healthier futures for
ourselves and our communities.
For the NPW 2019 Prevention Challenge, SAMHSA asked NPW
partners, CSAP and SAMHSA grantees, states, communities, and the
public to share their Prevention Champion and the one word that best
describes them on social media—Facebook, Twitter, Instagram, and
Snapchat—with an image, video, gif, or other digital content using the
#PreventionChampion and #NPW2019 hashtags.
More than 500 participants in the challenge resulted in more than
5.54 million potential impressions across social media from February
through May. SAMHSA partners that participated included USAgov,
which shares official U.S. government information and services on the
Internet; the U.S. Department of Health & Human Services (HHS); the
U.S. Department of Education; SADD Nation; and the Trevor Project.
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2019 OUTCOMES REPORT
The NPW 2019 Prevention Challenge webpage
featured details on this year’s interactive social
media activity to tie local and individual prevention
efforts to the larger NPW movement. Approximately
4,000 people visited the Prevention Challenge
webpage, and visitors spent roughly 1 minute,
45 seconds on this page, indicating a high level
of engagement.
DIGITAL MOSAIC
For the second year in a row, SAMHSA designed a
digital mosaic (see above) to display a collection
of all NPW social media posts that used the
#PreventionChampion hashtag on Twitter and
Instagram. As images were added to the mosaic,
they filled in the NPW 2019 logo, representing the
theme “Inspiring Action. Changing Lives.”
POTENTIAL IMPRESSIONS
TOTAL
336 1.08 MILLION
198 4.46 MILLION
534
POSTS
TOTAL
TOTAL
5.54 MILLION
POTENTIAL REACH
IMAGES VIDEOS
767 33
342 14
1,109 47
679,100
4.46 MILLION
TOTAL
5.14 MILLION
There were more posts on May 17 than on any other day during NPW 2019 (199 tweets and 592 retweets). In
conjunction with the daily health theme of suicide prevention, the Department of Health and Human Services tweeted
about the National Suicide Prevention Lifeline; that tweet alone was retweeted 244 times, garnering more than
2.6 million impressions. May 17 also had the most contributors during the week, with 565 contributors.
A single image or video composed 83% of posts, while 17% of posts contained a carousel of images and/or videos.
SAMHSA and its federal partners USAGov, HHS, the
U.S. Department of Education, and NIH’s National
Institute of Mental Health were the top influencers.
2019 OUTCOMES REPORT
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