2019 Direct Services Grant Program NOFA 2019 Direct Services NOFA | Page 3

BACKGROUND
Healthcare Georgia Foundation was created in 1999 as a statewide, charitable organization. Since
inception, the Foundation has awarded 999 grants totaling $71.7 million to advance the health and
well-being of Georgians. In 2018, the Foundation reviewed its mission, examined its strengths and
conducted a scan of the ever-changing health and healthcare environment to develop a five-year
Strategic Plan. Our blueprint for 2019-2023 is grounded in science, built on partnerships, and focused
on results and reaffirms our vision, mission and values.
The Foundation’s vision is health equity in Georgia – where all people attain their fullest potential
for health and well-being and our mission is to enable, improve, and advance the health and well-
being of all Georgians. Future investments will be designed to achieve results for Georgians through
strategic grantmaking and direct charitable activities among four program impact areas: 1)
Addressing Health Disparities; 2) Expanding Access to Affordable, High Quality and Integrated Health
Services; 3) Promoting Health and Preventing Disease; and 4) Strengthening Health Nonprofit
Organizations, Programs, and Workforce. Over the next five years, the Foundation’s resources will be
directed to six core priorities, including the Direct Services Grant Program, which will focus on
preventing and managing chronic diseases. Click here for more information about the Foundation’s
program impact areas and core program priorities.
INTRODUCTION
In accordance with the Foundation’s five-year strategic plan and our vision of achieving health equity
for all, the 2019 Direct Services Grant Program Notification of Funding Availability (NOFA) will align
with the Foundation’s Promoting Health and Preventing Disease program impact area. Eligible
organizations for the Direct Services Grant Program include nonprofit organizations, quasi-
governmental organizations, and public health districts in Georgia that target vulnerable
populations, including low-income, minority, rural and/or underserved individuals and communities.
For a full list of eligibility criteria, please visit pages 13-14 of the NOFA.
Health promotion is the process of enabling individuals and communities to increase control over
their own health. 1 Health promotion embraces actions directed at strengthening the skills and
capabilities of individuals, and includes strategies directed at changing the social, environmental, and
economic conditions that contribute to the root causes of ill health among individuals and
populations. Disease prevention refers not only to preventing the occurrence of disease (e.g.
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1
World Health Organization. Retrieved on June 13, 2019 from https://www.who.int/features/qa/health-promotion/en/.
Healthcare Georgia Foundation
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2019 Direct Services Grant Program NOFA
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Issued June 25, 2019
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