2019 Awareness Day Final Report 2019_ADay_FinaReport_FINAL_pages | Page 13

From May 5 to 11, 871 contributors sent
1,607 tweets about Awareness Day 2019. The
conversations reached nearly 2.7 million people,
resulting in 10.6 million potential impressions.
The Awareness Day hashtag, #HeroesOfHope,
was used in 1,059 tweets from 475 contributors,
resulting in 8.9 million potential impressions.
AWARENESS DAY 2019
AWARENESS DAY 2019
TWITTER ACTIVITY
#HEROESOFHOPE
871
475
CONTRIBUTORS CONTRIBUTORS
1,607 1,059
TWEETS
TWEETS
10.6 MILLION
8.9 MILLION
POTENTIAL IMPRESSIONS
POTENTIAL IMPRESSIONS
National collaborating organizations around the country (a full list can be found on page 18) were crucial
contributors to the social media effort for Awareness Day 2019, including by hosting a #TalkYouthSuicide
Twitter chat on May 2 on the topic of youth suicide prevention (see page 17).
Local newspapers in cities from Indianapolis to
Maui featured coverage of Awareness Day 2019
events and the suicide prevention theme. Many
NBC affiliates across the country also mentioned
SAMHSA’s Awareness Day event because of the
NBC4 partnership, amplifying media coverage of
the observance and the topic of suicide prevention
in youth. The NBC Los Angeles affiliate shared an
article and the livestream for the event as well.
Estimated Total Earned Media Impressions:
72,516,204+
SUICIDE PREVENTION: STRATEGIES THAT WORK
13